Smart search
for a website

Initially, we considered the option of developing our own search. But this would require a lot of resources and time of developers, and there were none. Therefore, we decided to integrate with a third-party service that specializes in search in ecommerce projects.

After installing Multisearch, a lot of goodies appeared that help customers find the right product faster. We made a new design of the search bar, the issue became more relevant, sales through the search increased. We also began to actively work on reducing the proportion of requests without results. The user experience has been improved - now you can go to the desired category, select a brand, or even immediately see and select the desired product directly from the search window.

Our native search often returned incorrect and irrelevant results. He coped with the task only in those cases when the buyer entered the product article or the exact name. Refinement of the search functionality would require a lot of resources from our developers. That's why we chose Multisearch, a turnkey solution with all the modern and popular features that any ecommerce platform needs.

The main advantages of Multisearch for us are quick and easy integration into the site, data analytics, processing of different language versions, correction of errors and typos. The guys quickly set up custom features specifically for our requests. After installation, the percentage of products found in the search results increased significantly.

After installing Multisearch, the number of sessions using search in the online store increased from 2% to 5%. The number of queries found has doubled. And the number of pages viewed in sessions using search has grown to 9. And all this thanks to the smart algorithms of Multisearch!

Prior to this, we had many search queries with zero results, the results were not always relevant, and the rules created were often broken. We couldn't achieve good search quality with our own engineers, so we started looking for alternatives. And we are very glad that we found Multisearch! An important factor in favor of smart search was that the service works with Cyrillic and there is a large database of synonyms.

After a year of trying to create a search, we found a ready-made solution - Multisearch. After the integration of smart search, it was possible to significantly increase the conversion rate for the segment of users using search on the site. The search began to understand all errors and “guess” user requests. Search analytics from Multisearch is very helpful. Thanks to the statistics of queries not found, we track user expectations regarding our range, market trends and adjust search results for queries.

After installing the search in the basic integration for the first month, we received an increase in orders by 7.3%, and in revenue the increase increased by 3.7%. We also connected additional settings and features (filters in the catalog, auto hints) for pumping this tool. Orders are up 11.5% to date, revenue is up 10.28% With the introduction of filters, the search results page has become more like the catalog page that users are used to. In addition, when there are more than 2 pages in the search results, you want to apply a filter, which is now possible.

Thanks to the introduction of Multisearch, internal search conversions increased by 300%, and the number of users who began to use search increased by 400%. But the most important thing is that the integration is very simple, and you do not need to spend a lot of internal developer resources.