Блог Multisearch

We highlight the key aspects that simplify e-commerce operations. Specifically, how to spend less time on reports, optimize team performance, make search more efficient, and when it’s necessary. Spoiler — always.

Light can be found even in the darkest times. And the most difficult obstacles can be turned into victories. This is the experience of a business that withstood the pandemic, is surviving the war, and continues to grow online.

Sometimes the search "loses" a product that is in stock, and the results confuse the user. How can this be avoided? In this case, we discuss features that enhance the search and increase customer loyalty. We talk about smart features and marketing skills of intelligent search.

The word "acetylsalicylic acid" has 192 possible misspellings for a single query, assuming 4 types of keyboard mistakes across 2 keyboard layouts. And this is not the limit. Now, imagine a website with tens of thousands of products. This is why search functionality is so crucial for online stores, especially in complex niches.

This is impressive, especially considering that the average search usage rate ranges from 2-10%, depending on the niche. In our case, it's a remarkable 31%! 😲 Let’s dive into the reasons behind this phenomenon in our case study.

Imagine that 100 people are shopping on the "Knyharnia Ye" website, spending a total of 10,000 UAH. Out of these, 17 people who came from search make orders worth 5,300 UAH, while the remaining 83 make orders totaling 4,700 UAH.

More clicks, conversion and income! As smart auto suggestions built on machine learning affect sales. Case online store Eva.ua.

Good search brings the lion's share of revenue to an online store. We never get tired of repeating this and right now we will share with you an impressive case study that confirms it.