Блог Multisearch

We highlight the key aspects that simplify e-commerce operations. Specifically, how to spend less time on reports, optimize team performance, make search more efficient, and when it’s necessary. Spoiler — always.

Light can be found even in the darkest times. And the most difficult obstacles can be turned into victories. This is the experience of a business that withstood the pandemic, is surviving the war, and continues to grow online.

Sometimes the search "loses" a product that is in stock, and the results confuse the user. How can this be avoided? In this case, we discuss features that enhance the search and increase customer loyalty. We talk about smart features and marketing skills of intelligent search.

The word "acetylsalicylic acid" has 192 possible misspellings for a single query, assuming 4 types of keyboard mistakes across 2 keyboard layouts. And this is not the limit. Now, imagine a website with tens of thousands of products. This is why search functionality is so crucial for online stores, especially in complex niches.

This is impressive, especially considering that the average search usage rate ranges from 2-10%, depending on the niche. In our case, it's a remarkable 31%! 😲 Let’s dive into the reasons behind this phenomenon in our case study.