Search capabilities: dynamic filters displaying

Dynamic Filters (DF) are the pride of our team and the highlight of the Multisearch smart search. With this feature, valuable product lists or filters ​​are generated straight away during a search query. This feature is difficult to implement, but it is very important for the store. To set up DF, you must be able to implement filters for different product groups from different categories. This is especially difficult for online stores that offer a wide variety of products - clothes, household appliances, jewelry, toys, etc. The developer must take into consideration that: 

• items can have completely different properties;
• certain items do not have any properties;
• some products fit different values ​​for a specific property. For example, in a search, you can limit a group of products with the query “moisturizing”. And then use the filters to more accurately find products from the categories “creams”, “varnishes”, “lipsticks” and others in the search results.

Multisearch saves you from this headache and provides ready-to-implement features.

How do dynamic filters work?

In simple words, the user enters a query into the search bar and immediately sees generated filter groups in the search results. Filters are formed from the characteristics of relevant products for a given query without reference to the catalog. Products are pulled from different categories. You can sort commodities by:

• categories; 
• tags; 
• brands; 
• price;
• availability;
• other parameters as you need.

Let's move on to an example. When you enter “Chanel”, products can be filtered and displayed by category, series, product type, shades quantity, and other preferences. And for the query “Syoss” filters are available - category, series, group of items, gender, dosage forms, purpose and degree of fixation. It means only available filters, based on data about a specific product in the online store, are dynamically displayed.

The convenience of filters and the impact of integration on interface design

Thanks to DF and other Multisearch features, the user only does a couple of clicks to purchase. If numerous results are found, filters will help quickly and accurately limit them. Shoppers don't need to think about how to write and refine their search queries. It is important that this functionality never leads to empty results. Filtering narrows your search to a specific query, but always suggests matching products.

The implementation of filters does not visually change the search results page and does not require additional design development. You can use the interface design from your product catalog, which is already familiar to regular customers. 

Where can you see the functionality and who needs it?

You can see how dynamic filters work in our demo in the cosmetics category. The functionality will be useful to all online stores, especially sites with thousands of products. It is difficult to find even the most popular and demanded products in such a variety. Especially, if you wander through the catalog.

DF functionality is optional; you can add it to the Enterprise package. In this tariff plan you get all the basic functionality and:

• our expertise, in which we analyze and improve search results up to 85-90%;
• individual set up of the search and ranking algorithms, interface and content of search results, appearance of the search bar;
• semantics for your industry;
• 3 types of search auto-suggestions through a ready-made plugin or through an API with analytics of clicks / transitions from the suggestions.

DF is one of the special features which can help you to improve the search. We have many more interesting features, and we are glad to tell you about them. Leave your contacts and get personalized recommendations on how to improve the search bar on your site.