Sales Take Off: 4 Powerful Enterprise Plan Features for Ecommerce

Alexandra Konovalenko

29 December 2020

Our Enterprise plan is a smart search at its maximum.

This plan is most suited for large online stores. It will be indispensable for sites that have promotional offers, increased demand for certain products, different prices and availability depending on the region. We also provide region specific analytics for our customers.

There are no limitations on the number of pages and frequency of visits per day. For each client we prepare individual recommendations for additional functionality, as well as provide flexible configuration and 24/7 support.

Additional services of the Enterprise plan include:

1) auto-completion;

2) dynamic filters;

3) regionalisation;

4) management of search results which involves usage of intention ids, manual cues, direct transitions.

Below we will describe each additional feature in detail.

1. Auto-suggestions as instant helpers

Integration: API .

These hints are displayed in the search bar when you enter a query. They are both automatically generated sequences of queries and lists of categories, brands, or products. It is possible to put the product you are promoting in the block with the suggestions. This requires manual intervention, we will go explain this further in point 4.

2. Dynamic filters will make a path to purchase much shorter

Integration: API.

This is a special feature of Multisearch whereby the list of products and filters for their grouping are generated on the fly and the user's path to purchase becomes much shorter.

How does it work? When a user enters a query, its results will instantly show a list of products from different categories and groups of filters. Filters are set in the catalogue but generated from the characteristics of relevant products.

These filters speed up the search and do not lead to empty results. If a large number of items is found, filters help to quickly and accurately narrow down the output. The user does not have to wander the catalog and guess how to find the right item. This feature is especially useful for sites that currently are not employing filters.

Before applying this feature, filters have a basic functionality based on product category:

As this feature is implemented, dynamic filters work without linking products to specific categories.

3. Regionalisation takes into account user's location when forming search results

Integration: API and plugin.

This function allows you to pass the current region of the user together with the request and take it into account in search results.

It will be useful for sites which provide information or goods depending on the location of the user. This might affect pricing and product availability.

4. Search results management to create the optimal result page

Manual results management includes three settings, namely direct transitions, assigning product IDs to specific search queries, and manual management of tips. You can order any of them separately or all of them together.

DIRECT TRANSITIONS

Integration: API.

If a user enters an exact search query, he/she goes straight away to the category/brand/filter/goods page bypassing the search results page. This increases the number of pageviews in the catalog rather than inside the non-indexed pages with the results. The number of users and the quality of the session is taken into account in Google and Yandex algorithms. This will help to improve your site ranking. A nice bonus for direct transitions from the Multisearch search bar will be the full analytics of such queries.

INTENTION ID

Integration: API and plugin.

Multisearch allows you to assign an item identifier (id) to a specific search query. Thanks to this id, a marketer can indicate an ordinal number for each ID in search results, manage search results in a targeted way, and define top items in search results.

MANUAL MANAGEMENT OF THE TIPS.

Integration: API.

With this Multisearch feature you can prescribe your own importance and set their priority depending on seasonality, special offers, and other parameters.

Why should you migrate to the Enterprise plan right now?

You will be able to create a custom functionality package for your website;
You will get personal recommendations and expertise from Multisearch team via support chat;
You will have access to monitoring and analytics of the search engine performance;
You will be able to add specific synonyms and complex spellings of brands and models based on the analytics and adjust search for such queries;
You will get additional integrations to further influence the ranking of your products in search results;
There are no limits on the number of products and sessions on the site.