Multisearch VS Google And Yandex Searches: What Is The Difference?

Google and Yandex offer popular free search solutions for websites and online stores. Our managers frequently get a question: how is your search better than Google or Yandex? This article gives an overview of the main differences and explains what features will improve the search bar on your website.

Flexibility, a wide array of options, and unique customization are at the heart of a good search. 

The main misconception many people have is that Google and Yandex search offer impeccable search on the internet. Therefore, lots of people believe that Google and Yandex will find everything on their sites, too. Alas, it's not all that smooth. The free Google and Yandex services have limited functionality and use templates. As opposed to that, Multisearch is a SaaS solution with advanced features and custom approach to every client.

In the table below you can easily see and compare key features of different search engines.

Google and Yandex engines correct basic errors, recognize synonyms, and give suggestions when entering a query. However, they do not allow you to manage the search results and are quite inconvenient when it comes to product updates. Besides, these services do not have many important functions. Further on, we will tell you why each aspect is crucial for the excellent operation of a search bar.

Multisearch specialists can help you to use search as efficiently as possible. Based on the analysis of your site search performance, they can:

• adjust your search settings;

• reduce the number of empty results;

• make recommendations to improve the search quality specifically for your target audience.

Everything is under control: product updates and search relevancy

With Google and Yandex, search information is updated irregularly and becomes outdated, while new products appear on the site with a delay. All this happens because the search directly depends on the site indexing in search engines. In Google and Yandex, the pages might be indexed once a day or once a month. However, with Multisearch data is indexed:

• every day in the Start plan;

• every hour in the Professional plan;

• according to the individual setup in the Enterprise plan.

We also instantly notify customers if the uploads or specific offers in them can't be indexed.

Using Google or Yandex service on the site, it is impossible to influence the ranking. In this case, products which are temporarily out of stock or items that are not in demand by customers may appear at the top of the listings. Multisearch allows you to control your ranking factors and prioritize search results by:

• price;

• availability;

• brand;

• other parameters.

You can also use "Ecommerce package" to display colored tags with the value of "promo", "discount", "bestseller" or "new product" as well as show a crossed out old price and new price.

How third-party services can ruin your search design

Long-term customers notice any changes to your storefront, no matter how trivial they are. This concerns moving the Contact Us bar or adding a new button, let alone the search bar. That's why we offer you an opportunity to install Multisearch without changing your search bar design. This is possible thanks to the API integration which also has other advantages. If you choose to use a plugin, you will be able to change the look of your search bar by redefining css styles. 

Google or Yandex provide their customers with a universal search design but allow users to make minimal changes. For example, you can select the form color, the font and its size, the number of positions in the search results, etc. An unchangeable element of such services is their logo which cannot be hidden. Besides, the design of search results by these engines will mislead your visitors. After all, the interface output on your site is identical to the results of a Google or Yandex search in your browser.

What should be a search that sells

It might find products and it may sell them if all goes well. With these words you can describe the work of search engines which follow templates. This situation is related to limited functionality of these search engines. This often affects the relevance of search results because these search engines offer unnecessary products or show "nothing found” results. Therefore, a good search must be:

• smart. It should recognize all the spelling versions of a product name and search with misspellings and errors, in all morphological forms, by synonyms, in transliteration and with the wrong layout;

• fast. It should not make a customer wait so that a client does not to lose the interest;

• multilingual. It should enable a search engine work on international sites;

• flexible. It should adapt to different devices;

• a consultant which can offer similar products if the necessary goods are not available. It should be capable of dynamic filtering of your request by categories, tags, brands, price, and other parameters;

• an adviser that can automatically suggest exactly what you need to find.

Multisearch smart search features all these options. Our smart bar also takes into account behavioral factors and product popularity. This ensures higher conversions and more profits.

Multisearch keeps up with the recent changes and updates. Our smart search is resistant to any load and provides ~50-150ms response speed without loading your site. Additionally, we are always there to help you and answer your questions via live chat or phone. 

You don't need to waste your time, compromise on urgent tasks, create a profound linguistic base, search for synonyms, fix the bugs, and install and adjust your site search. We`ve got you covered in any aspect of effective search. All you need from us is a product feed. The article "You asked, we answered: what is a data feed?" describes why a data feed is so important.

Do you want to compare the performance of Multisearch with the search you have integrated on your site? Then just leave us a request and we'll install it for free so that you can try out smart search for 14 days. Shall we get started?